North Shore product Glenn Ordway, Boston sports radio icon, axed at WEEI

And the heads keep rolling at SportsRadio 93.7, WEEI, with today’s announcement that Lynn native and former Danvers radio station (WMLO, 1570) sports director Glenn Ordway had been fired from the Boston powerhouse after more than eighteen years in charge of the critical 2-6 p.m. drivetime slot. Overall Glenn has been in the Boston sports radio market moe than thirty years.

Glenn could land at 98.5 the SportsHub or possibly the local NBAsports station (1510). Don’t worry about Glenn, whatever you do. He enjoyed an unprecedented tenure on Boston sports radio, made millions and has had an amazing run, including a long stint as Johnny Most’s sidekick on Celtics broadcasts. Bottom line, he made WEEI the top-rated all-sports station in America. But with the SportsHub beating WEEI in several recent ratings reports, you sensed changes were in store, compliments of parent company Entercom’s Boston stations general manager Jason Wolfe.

Glenn and I go way back to my earlier days at The Salem Evening News when Glenn was breaking in at WMLO, its miniscule studio located in a small cottage adjacent to the Crane River off Endicott Street in Danversport. From those humble beginnings he rose to the top of the Boston sports media ladder and made everyone who knew him on the way up proud, including this agent.

He may have been abrasive to certain listeners and pounded them with his unwavering opinions, but he was King of the sports airwaves for years and gave many an aspiring voice a chance, including Michael Felger and Tony Masarotti, now his show’s primary competition at 98.5.

Now one can only speculate if the days are numbered for John Dennis and Gerry Callahan in the 6-10 a.m. slot and “Mut” Mutsinsky and Lou Merloni in the 10-2 slot. Their competition is good, but in my humble opinion D&C and Mut and Lou are superior to the ears, no matter what the ratings say. Then again, ratings lead to advertising revenue and that’s the bottom line in this business.


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